Public relations policy in Iran has always been a topic of interest for researchers and experts in this field. In recent years, with the growing importance of public relations in the success of organizations, we have seen a growing focus on this issue.

In this regard, Mahan Mines and Industries development Holding, to improve the performance of its subsidiary public relations units, held a coordination and brainstorming session for public relations units. This meeting, which was attended by the CEO, the public relations manager of the holding, and the public relations managers of the subsidiary companies, provided an opportunity to review public relations policy in Iran.

At this meeting, the CEO of Mahan Holding emphasized the importance of public relations in the success of any organization and said: 'Public relations plays an important role in establishing effective communication between an organization and its stakeholders. Therefore, public relations policies must be developed in line with the organization's objectives.'

The PR manager of Mahan Holding also said in this meeting: Public relations policies in Iran are developed by the specific conditions and characteristics of organizations. 

Mahan Mines and Industries Development Holding Public relations policy in Iran 

Effective communication with internal and external stakeholders

Strengthening the organization's position in society

Gaining the trust and participation of stakeholders

Crisis and public opinion management

These policies have been developed to improve the performance of the public relations departments of the subsidiaries of the Mahan Holding Company, and they include the following:

Effective Communication with Internal and External Audiences of an Organization: 

Public relations should strive to establish effective communication with an organization's internal and external audiences. This communication should be based on transparency, honesty, and respect. Public relations should strive to identify the needs and expectations of the audiences and meet their needs by providing appropriate information and services.

Strengthening the Organization's Position in Society:

Public relations should strive to strengthen the organization's position in society. This is achieved through the dissemination of information and awareness of the public about the organization's activities and achievements. Public relations should strive to present the organization as a leading and pioneering organization in its field of activity.

Building trust and engagement with audiences:

Public relations should strive to build trust and engagement with audiences. This can be achieved through effective communication with audiences and providing high-quality services and products. Public relations should also strive to see audiences as partners of the organization and utilize their participation in the organization's activities.

Crisis Management and Public Opinion:

Public relations must be prepared to manage crises and public opinion. In times of crisis, public relations must play a key role in informing and educating the public. Public relations should strive to prevent potential crises and, in the event of a crisis, take the necessary steps to manage it.

At a brainstorming session held by Mahan Holding, the six-month performance of the public relations units of its subsidiaries was reviewed. Based on this report, the public relations units of Mahan Holding's subsidiaries have taken the following actions in six months:

Dissemination of news and information related to the organization's activities

Holding press conferences and interviews

Participation in exhibitions and festivals

Design and implementation of advertising and awareness campaigns

The actions taken by the public relations units of the subsidiaries of Mahan Holding indicate that they are operating in line with the public relations policies of the holding.

The public relations manager of Mahan Holding concluded the meeting by saying that holding these meetings would help to improve coordination and cooperation between the public relations departments of the subsidiary companies. In addition, these sessions provide a forum for exchanging experiences and new ideas in the field of public relations.

Based on the actions taken by the public relations units of Mahan Holding subsidiaries, it can be said that this holding is a good model for other companies in the field of public relations policy.